Designer Feature: Michelle Urvall Nyrén

This feature is of Michelle Urvall Nyrén, another of the designers that participated in this years Fresh Fish. Lets put it short and and let Michelle do the talking.. kinda’.

• Name
• Age: 23
• Hometown: Göteborg (Gothenburg, Sweden) Current location: Dals Långed, Sweeden (the site of her school, HDK Steneby)
• Education: Textile – Clothing – Design at HDK Steneby
• Goal : Fashion as art, wearable fashion and clothing

We asked Michelle some questions and here are her answers.
Q: What is fashion to you?
A: Fashion to me is culture, communication and storytelling.

Q: What inspires and what are your influences?
A: My inspiration differs, but I am always affected by what happens around me. I want to tell stories with my clothes. It is about creating characters and stories; making problems and solving them. I have many influences, Henrik Vibskov, Bernhard Willhelm, Rei Kawakubo for Comme des garçons and Yohji Yamamoto, to name some of them.

Q: When and where does your ideas show up/happen?
A: It does not follow a logical pattern. In cities, among people and buildings, in the forest or at the library. Ideas come from everywhere all the time.

Q: Do you sell your stuff somewhere?
A: Yes, at Tjallamalla in Stockholm.

Q: What is coming in the future? Any new collection?
A: I am currently doing my second year BFA at HDK Steneby, and I am going to do an internship in Paris next term. I have plenty of ideas and sketches for an autumn collection, but I am not sure yet.

Q: Where can we see more of your clothes/designs?
A: Some of them are to view at my schools homepage, It is under construction though.

Q: What is hot right now, and what’s not? 😉
A: I could not tell. Expressions as “hot”, “right” and “cool” are relative, and to me they are not interesting at all. It is about people and their personal expressions. To me, part of the fascination about fashion, is that it looks different on different people. There are no rights and wrongs..

Q: Is fashion necessary? Important? Explain!
A: Yes, it is. Fashion is modern history and popular culture, it is communication. It is an interesting phenomenon, and its importance will not weaken since it is one of our most significant ways of expressing ourselves. To me it is important on a personal level, it is about personal development, self fulfilment and most of all, it is my passion.

You can contact Michelle here:
• E-mail – michelleurvallnyren[a]
• Phonenumber – +46(0)737415815
• Website –












Photographs by Karin Granstrand, text-editing by Peter Lindberg